Specializes in the brand of "Great Home Textiles, Exquisite Houseware" as its main line, with the mission of “Connect the world and experience the beauty of life” and taking the vision of “To become an international brand and be in the lead of industry of new era”. The core values are "Customer First, Focus, Perfection, and Acting Fast". Its cultural genes involve innovation, change and breakthroughs, have enabled the company to evolve over more than 20 years and have maintained its leading position in the industry.